We exist to share beautiful products, honest knowledge and the simple joys to help make your life, well, simpler. From apothecary to home, style to stationary, we sell only the best goods for your little ones, for your home, for your family, for your neighbour, for your friend and most importantly for yourself.


Simple Goods was created out of the curiosity and desire for things to be simple. As working moms, we saw a welcome shift in our priorities after having children. The simple things in life are the things we cherish most. A great coffee to start the day, a sweet good morning kiss from our partner, making toast with our kids. Why shouldn’t the products we use everyday also share that ‘simple pleasure’ feeling?
SIMPLE: uncomplicated in form, nature, or design
We sought out to discover the best products, tried and tested by us (our little ones and husbands included.) Every product on is curated to be simply the best.


Friends in life and in business for over 15 years, co-founders Sarah Hart and Stephanie Vitali share a love for inspired living. Known for their ability to discover new brands, their drive to work hard to provide for their families and their say yes attitude to trying new things, Simple Goods is an extension of their taste.


Leaving a lighter impact on the Earth is important to us. We want to do our part in reducing waste and being kind to our earth not just for ourselves but with our little ones in mind.  We use compostable shipping materials and curate our products with sustainability as a must. Our brands share this same value and all Simple Goods products use recycled packaging, and sustainably sourced materials.